Social proof is an important driver of marketing and sales success nowadays – especially for small businesses – and can even decide whether a company stays in business or not. Many businesses not only in Connecticut see their reviews having fallen victim to being filtered and have no clue what to do about “Yelp not recommended reviews“. On the other hand those businesses desperately need 4.5 or 5 star Yelp reviews that reflect an excellent experience of existing clients to drive more revenue and compete more effectively against big businesses.
Does Yelp charge to remove bad reviews?

The Users Of Yelp - A Precious Demographic To Sell To
The users of Yelp have more revenue than most of the people around in the market, so they are the potential customers and precious ones. The statistics are:
- More than 74% of the Yelp users make an average of more than $32,000, which is the median income of an average US citizen.
- More than 50% of the US citizens yelp users make profits as much as three times the median income!
Following is the fact sheet, which shows the distribution of the incomes of the Yelp users.

How does Yelp filter out fake reviews?
The Company, Yelp, Competes With The Larger Competitors
Yelp has helped establish a level playing field, as it has managed to make the opportunities for the smaller businesses to gain the trust of the customers without bragging big budgets as the big companies do.
- >The following facts are from the study of the Harvard Business School.
- The smaller businesses get more boost in their revenue as compared to the nationally recognized big businesses.
The reason behind it is that the big companies hardly rely on the Yelp ratings; rather, they mostly rely on the big budgets and advertising them. So, Yelp is the platform that helps the smaller businesses gain more traction in terms of revenue as compared to the big businesses.

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