Social proof is an important driver of marketing and sales success nowadays – especially for small businesses – and can even decide whether a company stays in business or not. Many businesses not only in Switzerland see their reviews having fallen victim to being filtered and have no clue what to do about “Yelp not recommended reviews“. On the other hand those businesses desperately need 4.5 or 5 star Yelp reviews that reflect an excellent experience of existing clients to drive more revenue and compete more effectively against big businesses.
How to keep Yelp reviews from being filtered?
The Business Will Gain More Revenue If It Has A High Rating On Yelp
The studies suggest that the increase in the Yelp rating of any company has a very significant impact on the sales of that company. The research by the Harvard Business School suggests that only a one-star rise in the rating of any company influences the net revenue by around 5 to 9 percent.
The research conducted by UC Berkeley suggests that half star increase in the rating has influenced the businesses to 19 percent, which means that if it were a restaurant, it would get all its seats filled up during the peak time.
So, the star is not merely a 'vanity metric'; rather, it has actual influence and direct impact on sales.
How does Yelp filter their reviews?
It Censors Out A Very Large Chunk Of Reviews
Yelp censors a large chunk of reviews; it has either removed or filtered more than 29% of the reviews. Since the advent of Yelp, it has filtered almost 40 million users and removed roughly 12 million reviews out of 184 million reviews.
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