Got your review on Yelp Philippines filtered? You are not alone. Business owners in Philippines typically have decent experiences with users on Yelp business review search but it has been reported that dealing with the company Yelp itself can easily end up in frustration. Interestingly these same business owners don’t have the same burning attitude towards other review sites like trip advisor, google, Facebook, and others. What is the reason for that? Many reputation management clients reported that Yelp tends to bully your business into buying advertisements, and seemingly manipulate reviews and placements based solely on your paying or nonpaying status.
Sounds familiar?
On top of that businesses cannot just opt-out, delete, or otherwise simply ignore Yelp. The profile will exist with or without the business owner’s consent, interaction, management, or claim. This means the local or small business owner must deal with Yelp him- or herself, at least on a cursory level, to ensure the profile is optimized and doesn’t hurt the business’s reputation in Philippines.
The Users Of Yelp - A Precious Demographic To Sell To
The users of Yelp have more revenue than most of the people around in the market, so they are the potential customers and precious ones. The statistics are:
- More than 74% of the Yelp users make an average of more than $32,000, which is the median income of an average US citizen.
- More than 50% of the US citizens yelp users make profits as much as three times the median income!
Following is the fact sheet, which shows the distribution of the incomes of the Yelp users.
The Filtration Envisages More Positive Than Negative Reviews
An AI company, Quantified Communications, has proposed a mechanism for identifying fake online reviews. They used this technique to the reviews proposed by Yelp and found out that the ‘not recommended’ filter is more inclined to filter more authentic reviews than fake ones. The filtered reviews have 33.8% positive language as compared to the unfiltered ones. It reveals that the positive reviews are more vulnerable to get filtered as compared to the negative reviews.
The Yelp Star Rating Would Highly Influence In Building Trust And Credibility Of Your Business
The rating is never a metric sufficient enough to rely on. For boosting the sales of the company, it must also focus on the credibility which is gained with the help of the reviews which it gains.
The data suggests that the company having 50 reviews as compared to 10 reviews, the impact on the customers is greater than 10 percent. So, to have a good business running and increase sales, one has to focus on the reviews and the rating to be above 4.5. For further details, see the article on getting the reviews on Yelp.
The Strategy By Which The Businesses Are Run By Aiding Themselves From Yelp
Evidence shows that the smaller businesses have more effect on their net revenue by the ratings of Yelp as compared to the big businesses. The following fact sheet shows the evidence that there is a tangible link between the rating, quantity, and sales of the small businesses.
The Business, If Rated Above 4.5 Or 5 On Yelp, Only Then It Would Be Considered Above Average
In order to get an increase in sales, you would need to compete with your local competitors. It is only possible if the Yelp rating for your company is more than 4.5 or 5. For further guidance, see our guidance on this site how to get Yelp reviews.
The rating of about 4 is not sufficient enough to compete because it is actually a rating of 3.78, which gets rounded up to 4. So, it doesn't make a company fall in a position where it could compete effectively.
The following is the breakdown of the official Yelp fact sheet.
The businesses which have a rating of 4.0 are merely on average, and that is not enough. While the businesses which are above 4.5 and are at 5.0 are good enough to compete as they are ranked as such to have the potential.
The Strategy By Which The Businesses Are Run By Aiding Themselves From Yelp
Evidence shows that the smaller businesses have more effect on their net revenue by the ratings of Yelp as compared to the big businesses. The following fact sheet shows the evidence that there is a tangible link between the rating, quantity, and sales of the small businesses.
The Company, Yelp, Competes With The Larger Competitors
Yelp has helped establish a level playing field, as it has managed to make the opportunities for the smaller businesses to gain the trust of the customers without bragging big budgets as the big companies do.
- >The following facts are from the study of the Harvard Business School.
- The smaller businesses get more boost in their revenue as compared to the nationally recognized big businesses.
The reason behind it is that the big companies hardly rely on the Yelp ratings; rather, they mostly rely on the big budgets and advertising them. So, Yelp is the platform that helps the smaller businesses gain more traction in terms of revenue as compared to the big businesses.
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