Social proof is an important driver of marketing and sales success nowadays – especially for small businesses – and can even decide whether a company stays in business or not. Many businesses not only in North Dakota see their reviews having fallen victim to being filtered and have no clue what to do about “Yelp not recommended reviews“. On the other hand those businesses desperately need 4.5 or 5 star Yelp reviews that reflect an excellent experience of existing clients to drive more revenue and compete more effectively against big businesses.
Why do some Yelp reviews get filtered?
The Company, Yelp, Competes With The Larger Competitors
Yelp has helped establish a level playing field, as it has managed to make the opportunities for the smaller businesses to gain the trust of the customers without bragging big budgets as the big companies do.
- >The following facts are from the study of the Harvard Business School.
- The smaller businesses get more boost in their revenue as compared to the nationally recognized big businesses.
The reason behind it is that the big companies hardly rely on the Yelp ratings; rather, they mostly rely on the big budgets and advertising them. So, Yelp is the platform that helps the smaller businesses gain more traction in terms of revenue as compared to the big businesses.
How to remove fake reviews on Yelp?
The Business Will Gain More Revenue If It Has A High Rating On Yelp
The studies suggest that the increase in the Yelp rating of any company has a very significant impact on the sales of that company. The research by the Harvard Business School suggests that only a one-star rise in the rating of any company influences the net revenue by around 5 to 9 percent.
The research conducted by UC Berkeley suggests that half star increase in the rating has influenced the businesses to 19 percent, which means that if it were a restaurant, it would get all its seats filled up during the peak time.
So, the star is not merely a 'vanity metric'; rather, it has actual influence and direct impact on sales.
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