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How To Delete My Business From Yelp Hong Kong

How To Delete My Business From Yelp Hong Kong

Social proof is an important driver of marketing and sales success nowadays – especially for small businesses – and can even decide whether a company stays in business or not. Many businesses not only in Hong Kong see their reviews having fallen victim to being filtered and have no clue what to do about “Yelp not recommended reviews“. On the other hand those businesses desperately need 4.5 or 5 star Yelp reviews that reflect an excellent experience of existing clients to drive more revenue and compete more effectively against big businesses.

Will Yelp remove bad reviews?

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The Business, If Rated Above 4.5 Or 5 On Yelp, Only Then It Would Be Considered Above Average

In order to get an increase in sales, you would need to compete with your local competitors. It is only possible if the Yelp rating for your company is more than 4.5 or 5. For further guidance, see our guidance on this site how to get Yelp reviews.

The rating of about 4 is not sufficient enough to compete because it is actually a rating of 3.78, which gets rounded up to 4. So, it doesn't make a company fall in a position where it could compete effectively.

The following is the breakdown of the official Yelp fact sheet.

The businesses which have a rating of 4.0 are merely on average, and that is not enough. While the businesses which are above 4.5 and are at 5.0 are good enough to compete as they are ranked as such to have the potential.

 

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The Policies Of Yelp Gain Fewer Positive Reviews Than Negative Ones

Yelp's‘Don't ask policy’ gives the businesses a fall of about 0.5 in the rating as compared to the review which the customers would otherwise give. It is because of the reason that the unhappy customers would give an unsolicited review.

A Northwestern University compared the Negative reviews with the Web Reviews and the Email reviews. The Web reviews were the ones which the users were asked to write; on the other hand, Email reviews were from those who were asked by email about writing a review.

 

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How To Delete My Business From Yelp Hong Kong

How To Delete A Business Yelp Account Yelp Hong Kong

Got your review on Yelp Hong Kong filtered? You are not alone. Business owners in Hong Kong typically have decent experiences with users on Yelp business review search but it has been reported that dealing with the company Yelp itself can easily end up in frustration. Interestingly these same business owners don’t have the same burning attitude towards other review sites like trip advisor, google, Facebook, and others. What is the reason for that? Many reputation management clients reported that Yelp tends to bully your business into buying advertisements, and seemingly manipulate reviews and placements based solely on your paying or nonpaying status.

Sounds familiar?

On top of that businesses cannot just opt-out, delete, or otherwise simply ignore Yelp. The profile will exist with or without the business owner’s consent, interaction, management, or claim. This means the local or small business owner must deal with Yelp him- or herself, at least on a cursory level, to ensure the profile is optimized and doesn’t hurt the business’s reputation in Hong Kong.

 

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The Users Of Yelp Are Of All Ages, Ranging From The Younger Ones To The Average

Yelp is not a platform exclusive to people of young age. Rather, it has its users from all age groups. Despite the fact, when compared factually, the stats show that the average age of the Yelp user falls between 18 and 34, while the most cost-conscious demographic falls somewhere around 55.

 

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The Strategy By Which The Businesses Are Run By Aiding Themselves From Yelp

Evidence shows that the smaller businesses have more effect on their net revenue by the ratings of Yelp as compared to the big businesses. The following fact sheet shows the evidence that there is a tangible link between the rating, quantity, and sales of the small businesses.

 

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The Filtration Envisages More Positive Than Negative Reviews

An AI company, Quantified Communications, has proposed a mechanism for identifying fake online reviews. They used this technique to the reviews proposed by Yelp and found out that the ‘not recommended’ filter is more inclined to filter more authentic reviews than fake ones. The filtered reviews have 33.8% positive language as compared to the unfiltered ones. It reveals that the positive reviews are more vulnerable to get filtered as compared to the negative reviews.

 

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The Strategy By Which The Businesses Are Run By Aiding Themselves From Yelp

Evidence shows that the smaller businesses have more effect on their net revenue by the ratings of Yelp as compared to the big businesses. The following fact sheet shows the evidence that there is a tangible link between the rating, quantity, and sales of the small businesses.

 

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The Users Of Yelp - A Precious Demographic To Sell To

The users of Yelp have more revenue than most of the people around in the market, so they are the potential customers and precious ones. The statistics are:

  • More than 74% of the Yelp users make an average of more than $32,000, which is the median income of an average US citizen.
  • More than 50% of the US citizens yelp users make profits as much as three times the median income!

Following is the fact sheet, which shows the distribution of the incomes of the Yelp users.

 

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Importance Of Yelp For The Sales And Marketing

The statistical evidence suggests that the facts published by Yelp have a great influence on the sales and marketing of the small enterprises in the United States. The fact sheet by Yelp also helps in pointing out the instances in which smaller businesses are shown to compete with the larger national chains. It helps determine the spending budget and the incomes to be made with the help of consumer demographics.

 

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The Business Will Gain More Revenue If It Has A High Rating On Yelp

The studies suggest that the increase in the Yelp rating of any company has a very significant impact on the sales of that company. The research by the Harvard Business School suggests that only a one-star rise in the rating of any company influences the net revenue by around 5 to 9 percent.

The research conducted by UC Berkeley suggests that half star increase in the rating has influenced the businesses to 19 percent, which means that if it were a restaurant, it would get all its seats filled up during the peak time.

So, the star is not merely a 'vanity metric'; rather, it has actual influence and direct impact on sales.

 

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