Got your review on Yelp Hong Kong filtered? You are not alone. Business owners in Hong Kong typically have decent experiences with users on Yelp business review search but it has been reported that dealing with the company Yelp itself can easily end up in frustration. Interestingly these same business owners don’t have the same burning attitude towards other review sites like trip advisor, google, Facebook, and others. What is the reason for that? Many reputation management clients reported that Yelp tends to bully your business into buying advertisements, and seemingly manipulate reviews and placements based solely on your paying or nonpaying status.
Sounds familiar?
On top of that businesses cannot just opt-out, delete, or otherwise simply ignore Yelp. The profile will exist with or without the business owner’s consent, interaction, management, or claim. This means the local or small business owner must deal with Yelp him- or herself, at least on a cursory level, to ensure the profile is optimized and doesn’t hurt the business’s reputation in Hong Kong.
The Policies Of Yelp Sometimes Publish Incorrect Star Ratings And Reviews
A study conducted by the Northwestern University has proposed that the ‘Don’t ask’ policy by Yelp has led to bias which causes the inaccuracy in the reviews and the star ratings. It is because of the idea that the new reviewers are inspired by the prior reviewers without catering to the business.
But, the sole solution to get out of this issue of the ‘Don’t ask’ policy is to engage the customers to resolve the problems with the help of the email. Only in this case, the biases would be removed, which would result in a better rating.
Importance Of Yelp For The Sales And Marketing
The statistical evidence suggests that the facts published by Yelp have a great influence on the sales and marketing of the small enterprises in the United States. The fact sheet by Yelp also helps in pointing out the instances in which smaller businesses are shown to compete with the larger national chains. It helps determine the spending budget and the incomes to be made with the help of consumer demographics.
Importance Of Yelp For The Sales And Marketing
The statistical evidence suggests that the facts published by Yelp have a great influence on the sales and marketing of the small enterprises in the United States. The fact sheet by Yelp also helps in pointing out the instances in which smaller businesses are shown to compete with the larger national chains. It helps determine the spending budget and the incomes to be made with the help of consumer demographics.
The Users Of Yelp - A Precious Demographic To Sell To
The users of Yelp have more revenue than most of the people around in the market, so they are the potential customers and precious ones. The statistics are:
- More than 74% of the Yelp users make an average of more than $32,000, which is the median income of an average US citizen.
- More than 50% of the US citizens yelp users make profits as much as three times the median income!
Following is the fact sheet, which shows the distribution of the incomes of the Yelp users.
It Censors Out A Very Large Chunk Of Reviews
Yelp censors a large chunk of reviews; it has either removed or filtered more than 29% of the reviews. Since the advent of Yelp, it has filtered almost 40 million users and removed roughly 12 million reviews out of 184 million reviews.
The Filtration Envisages More Positive Than Negative Reviews
An AI company, Quantified Communications, has proposed a mechanism for identifying fake online reviews. They used this technique to the reviews proposed by Yelp and found out that the ‘not recommended’ filter is more inclined to filter more authentic reviews than fake ones. The filtered reviews have 33.8% positive language as compared to the unfiltered ones. It reveals that the positive reviews are more vulnerable to get filtered as compared to the negative reviews.
The Users Of Yelp - A Precious Demographic To Sell To
The users of Yelp have more revenue than most of the people around in the market, so they are the potential customers and precious ones. The statistics are:
- More than 74% of the Yelp users make an average of more than $32,000, which is the median income of an average US citizen.
- More than 50% of the US citizens yelp users make profits as much as three times the median income!
Following is the fact sheet, which shows the distribution of the incomes of the Yelp users.
https://fixmyreputation.biz/hong-kong/
