Social proof is an important driver of marketing and sales success nowadays – especially for small businesses – and can even decide whether a company stays in business or not. Many businesses not only in Alaska see their reviews having fallen victim to being filtered and have no clue what to do about “Yelp not recommended reviews“. On the other hand those businesses desperately need 4.5 or 5 star Yelp reviews that reflect an excellent experience of existing clients to drive more revenue and compete more effectively against big businesses.
Can you delete a business Yelp account?
The Policies Of Yelp Gain Fewer Positive Reviews Than Negative Ones
Yelp's‘Don't ask policy’ gives the businesses a fall of about 0.5 in the rating as compared to the review which the customers would otherwise give. It is because of the reason that the unhappy customers would give an unsolicited review.
A Northwestern University compared the Negative reviews with the Web Reviews and the Email reviews. The Web reviews were the ones which the users were asked to write; on the other hand, Email reviews were from those who were asked by email about writing a review.
Why do Yelp reviews get filtered out?
The Filtration Envisages More Positive Than Negative Reviews
An AI company, Quantified Communications, has proposed a mechanism for identifying fake online reviews. They used this technique to the reviews proposed by Yelp and found out that the ‘not recommended’ filter is more inclined to filter more authentic reviews than fake ones. The filtered reviews have 33.8% positive language as compared to the unfiltered ones. It reveals that the positive reviews are more vulnerable to get filtered as compared to the negative reviews.